Thursday, August 04, 2011

Elegant Macarons : Theurel & Thomas





The design concept for Theurel & Thomas pâtisserie in San Pedro Mexico made me gasp. Anagrama did an amazing job designing the branding to exclusively highlight the macarons in a beautiful way, and to top it off they continued it into the retail space. Gorgeous!

All photos from Anagrama

28 comments:

  1. Oh, wow...stunning!

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  2. I love when you post these branding posts (wow that was an awkward way to say that..) I'm in marketing and my favorite part of the process is definitely building brands. Do you have sites where you go to find these or do you just come across them all over the internet?

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  3. Absolutely beautiful....and I bet they taste as good as they look! By far my fave dessert EVER.

    PS I am hosting a Sally Hershberger "Beachy Waves" giveaway/tutorial ...you should check it out!

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  4. This is how it's DONE. Love the fully realized branding concept. If only every client understood how important it all is.

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  5. wow, simply beautiful!

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  6. Incredibly striking and imaginative. Love that the design was centered around the best possible way to show the product. Very appetizing and modern!

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  7. Heaven! This looks like a more modern Bottega Louie. Feels so pristine.

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  8. Oh, yes! The store is so beautiful, I live so near from it. I didn't expect you to write about my city, when I saw the pictures I was so excited I didn't believe it.

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  9. This actually made my jaw drop! Amazing!

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  10. D: Has anyone ever seen Sponge Bob, the multicolor krabby Paty burgers episode???

    PD: Nice photos!

    (http://arlequ.blogspot.com/)

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  11. So Clever! That display cabinet is perfection. In fact it is all just perfect. Thanks for the post.
    Kel

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  12. too pretty to eat! it's art. it's beautiful. it's perfect. WOW!

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  13. speechless cos all the above ppl say wat i want to say... lol!

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  14. Anonymous6:04 AM

    This is so fab... little pops of colour agains all that perfect white! Love it!
    Sally

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  15. Anonymous8:58 AM

    That is so amazingly fabulous --- I am overcome with love & admiration. They have it going on!

    Perfection!
    - Carrie
    www.lifestylefiles.blogspot.com

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  16. Just did a post myself today on macarons, these look amazing!


    flemingfiles.blogspot.com

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  17. These look delicious! Love the presentation!

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  18. the branding on this is so interesting! usually macaron shops are so ornate. The minimalism here makes those gorgeous colorful cookies look like little paint-chips.

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  19. omg! so stunning view! Yummy! :DD

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  20. Wow! Very classy. I bet they taste good as well. This will be a good gift to your love ones.

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  21. It is so beautiful with all the colors that you have them. Thanks also for the link, I have checked the homemade cookie.

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  22. My kids would definitely eat and plat with it.

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I really appreciate your thoughts and ideas, thanks for reading!