My thoughts on running....




I've never worn New Balance running shoes, yet I saw this ad and was impressed. The motion graphics on their site, and their whole current ad campaign is awesome. It really sums up my relationship with running. (Love/Hate) Off to hit the treadmill, while my little one naps....
(image and t-shirt from here via swissmiss.)

9 comments:

alyson. said...

I think they over did it with the cheesy voice and music. I love the concept though.

Anonymous said...

I always check your blog. And as a graphic designer, adore ads on t.v. that speak with such creativity. The music may be a bit much, but I LOVE the marketing concept. It makes me want to go run! And I hate running! :)

love.boxes said...

..me too. Love to run. Hate how my old knees feel after. :)

Rachel said...

Totally agree with the not so great choice in voice and music. It would have been much fresher with better audio. I love the concept though.

JOhn said...

cheese factor doesnt bother me at all, I really relate to the concept, but it is getting mixed reviews.

At Home with Kim Vallee said...

I like the T-shirt. I always had a hate relationship with running. But I bought several times New Balance sneakers because they are fit for my feet.

Where the ad failed for me is that I cannot connect with the voice.

pungsnotded said...

This is my relationship with running. I hate it all day, until I go do it, then I love it!

brandon & brittany said...

new balance are the shoes we had to wear running while in gymnastics...coaches told us they were the best.

Elizabeth said...

Just coming across your blog for the first time, love the images you share!
Thought you'd like to know that NB is a Massachusetts based company and the shoes are still made here. In New England you see tons of people wearing NB.

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