Become Someone Else


This campaign, "Become Someone Else" by the Lithuanian Agency called Love for Mint Vinetu is a clever concept, well executed. Here is what they said about it,

"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."

What do you think?

I recently thumbed through this book which has moved Don Quixote to the top of my reading list - sadly, I've never actually read it have you? There are so many classics I have yet to read! What classics are your favorite? How many have you read?

(via fubiz)

photos: from Love

35 comments:

Kristie said...

I'm working on reading the whole Barnes and Noble Classics list. It's about 200 books. I've read a few for high school and college and a few for fun. I'm really getting a new appreciation for the classics. These look so fun!

jomama said...

i've read lots of classics just because i was an english major and then i changed to humanities. so it was a lot of reading! i read parts of don quixote but unfortunately never got through the whole thing. my favorite classics are the russian greats, especially tolstoy and dostoevsky. i think anna karenina and the brothers karamazov are two of the best books ever written! :)

Joanna Goddard said...

this is amazing! love.

Alice said...
This comment has been removed by the author.
Alice said...

Those are lovely!

I'm also working on the classics, slowly. I love Tolstoy, Austen and Dickens... but beyond that I've had little success with actually finishing reading a classic, on its own. I love listening to classics on audio! I might take a look at The Well-Educated Mind. Hopefully it will offer some insight into the classics I've found difficult...

Just a Silhouette

Egle said...

Hello, I have your blog on my Google Reader's list & do read all your posts and was nicely surprised with this one as I am from Lithuania! Though love the idea and reading books as well :) xxx

Amy K. of the Boom Club said...

I am going to take a course in literary masterpieces this summer at my local university just to get me acquainted with the classics I've never read. I'm looking forward to it.

This ad campaign is a cool concept.

Eloise said...

Great idea, I love it! Classics are pretty great, I just finished the Razor's Edge which wasn't that great but I of course loved Pride and Prejudice and Sense and Sensibility. Also the Secret Garden, Alice in Wonderland are pretty great! Reading is amazing!

Her name was Lola said...

I love this! Thanks for posting. xo Lola

Eva / Sycamore Street Press said...

Wow! What a great idea! I love the classics. I read so many of them growing up. Austen, Dickens, Alcott, Bronte... those are some of my favorite authors. I also really recommend the abridged version of Les Miserables. One of my favorite books ever. My husband even LOVED it, and he isn't that into the classics in general. I suggest the abridged version because the style of writing in that day focused on all the minute details and would spend chapters on the stuff. Basically, you're reading a history book. There's still plenty of meat in the abridged version. Another classic that was so fascinating: The Jungle by Upton Sinclair.

Mary said...

Gosh I have already been adding music to my itunes based on your posts, and now I'll be adding books to my collection! The Well-Educated Mind looks fascinating. I've started reading lots of classics now that I have a kindle and most are free! I've read quite a few already but my favorites are Sherlock Holmes, Treasure Island, and Emma.

shannon said...

This is my first visit to your blog, and I love this post! I'll definitely be back. :)

I'm not sure if these texts are considered classics, but I love anything/everything by Aldous Huxley, Albert Camus, and Evelyn Waugh. Three of my favorite classics are Hermann Hesse's Demian, D. H. Lawrence's Lady Chatterley's Lover, and Kate Chopin's The Awakening.

Nice to make your acquaintance! :)

Kat Tiu said...

Amazing post! I love it! I reblogged it in my blog and sourced you :) http://mykatalogue.blogspot.com

Kristina said...

Such a cool and different campaign, really love the pictures!
I mainly read classic novels during my high-school time and my favorite is "Great Expactations" from Charles Dickens!
Have a lovely Easter weekend!

LAURA joanne MULLEN said...

how amazing are these?!? trying to work out who I'd most like to 'be' whilst getting lost in my book!

jillian m. said...

i completely agree with that statement. i find myself always identifying (and almost becoming) the main character.

i love the great gatsby...and i will never tire of jane eyre! i'd love to read more, as i feel like i haven't read nearly as much as i want!

Pistachio said...

Oooh, that is just fantastic!!!
So many classics were required reading when I was young, and as a young student I would begrudgingly read them. It would be such a great idea to revisit them as an adult without the pressure of having to have to read them for school!
Wonderful post!!

Emily M said...

Love those covers! I used to read a lot of classics for fun - couldn't get into current fiction for some reason. Then I did and for years have read nothing but, but now I'm heading back to the classics for so many that I've missed like Don Quixote! Amazingly I've never read any Austen or Bronte books either! I've loved Catcher in the Rye, To Kill a Mockingbird, Great Expectations, Brave New World, and anything Hemmingway.

Sweet Freak said...

Super smart - great concept and beautiful execution, befitting an indie bookstore. Love it!

elissa @ faucethead said...

this campaign is genius. i haven't read a ton of the classics but i know one that i won't be reading again is wuthering heights. it was torture in high school english. i've been scarred for life!

amy said...

This is beyond cool. I love the imagery you post here! "Be someone else" A perfect caption!




hope to hear from you*
love amy ^.^
www.amyflyingakite.com

gia said...

fantastic! just how I feel when I read. Anna Karenina is my favorite, along with Frankenstein. I'd love to read Don Q., my favorite play.

kristie said...

this is fantastic! love it!

julie said...

Oh wow! Clever concept indeed! I love this campaign!

I really enjoyed reading The Great Gatsby and also Anna Karenina (even though I had to read both for classes at one point). :)

Steph said...

Just wanted to pop in and say how much I enjoy your blog!

Hilary Nicole said...

These are amazing. This would be the greatest purchase ever!

XO Hilary Nicole
http://thehippinista.blogspot.com/

nanne said...

growing up, i was the biggest bookworm around...loved to go to the library.

about age 10, my dad made a pact with me. i could checkout any book in the library, no questions asked (hello, forever amber & beulah land...)thew in a promise to take me to the library as many times a week as i wanted, BUT, i had to agree to read one book a week chosen by him.

because of my dad, i read so many (probably boy centric) classics that i would never even looked at--most of jules verne, treasure island, swiss family robinson, sherlock holmes... too many to list.

he also helped me find jane austen, the bronte sisters, the fabulous wizard of oz series, the albert payson terhune cry-your-eyes-out dog series...and so many, many other wonderful books which fall under the scarey "classic" label, but which are still great reads..

thanks dad!!

nanne in indiana by way of alabama

kate @ undeniable style said...

Too hard to narrow it down to just one! definitely pride and prejudice, gone with the wind, the great gatsby, a tree grows in brooklyn.

Brooklyn Slate said...

That's almost too much fun! People everywhere are going to turn off their comps, step outside and start reading?!

feathermar said...

The Wizard of Oz!
Through the Looking Glass!
To Kill a Mockingbird!
Frankenstein!

Awesome books that should be a classic:
The Princess Bride by William Goldman (I know, it's not old enough...) and Travels with Charlie by John Steinbeck (a travelogue!)

andrea said...

brilliant

Ashley Scott said...

Don Quixote is one of my absolute favorite books. Everyone who has posted a comment should read it. It's tough in the very beginning but then so rewarding and beautiful.

Ling Yong Bao said...

awesome execution! =)

jnylee said...

This picture reflects that different kinds of books can bring you either to success or failure
not only that reading enhances our vocabulary skills in reading we maybe able to express ourselves more and see things from a perspective me have never seen before

Tosca Miserendino said...

In Love!

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