"It's about designing your own life – not someone else's. It's a belief that simple is better than complicated. And it's the knowledge that real simplicity is always the result of openness and honesty."
The above statements define what MUJI is all about. Ever since I walked in to one of their stores in London a few years back I have been craving to step foot in their Japanese minimalist inspired store again. In November '07 Muji launched their first full U.S. retail store in the New York City Soho neighborhood and in May '08, the second 'Times Square' location became their new U.S. flagship. Since I haven't got their quite yet, my doll of a sister-in-law took some shots for me. Thanks Melissa.