8th Continent Re-design

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At the grocery store last night I noticed the redesign of 8th continent soy milk. It was refreshing to see something pop before my eyes in the dairy/soy section. After a little more research and a lovely post by Under Consideration, I found out the fantastic redesign is by BBDO Worldwide and Bob Dinetz Design with illustrations by the talented Ben Javens. This is a great example of well-done design really making a difference on the grocery shelf!

7 comments:

Lenore said...

That's very cool! My soy milk (Silk) has a pretty boring label.

XO
Lenore

Tanya (a Taste of T) said...

These are so bright and happy

A Merry Mishap said...

I just bought some of this Soy Milk!

katie said...

how cool! (reminds me of all the cbs sunday morning suns!). love it!

brittany said...

I love 8th continent! And I love the new look!

Joslyn said...

these are fantastic.

i wish there were more pretty products...

dulci said...

How cute! These remind me of Alexander Girard prints!

http://ladulcivida.blogspot.com/

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