8th Continent Re-design

At the grocery store last night I noticed the redesign of 8th continent soy milk. It was refreshing to see something pop before my eyes in the dairy/soy section. After a little more research and a lovely post by Under Consideration, I found out the fantastic redesign is by BBDO Worldwide and Bob Dinetz Design with illustrations by the talented Ben Javens. This is a great example of well-done design really making a difference on the grocery shelf!